MALU WILZ - Make-Up Relaunch

A relaunch project for the makeup line for Malu Wilz Beauté, developed with the aim of redefining the identity, relevance, and coherence of the offering in the contemporary context.
The project involved reviewing and developing the products, along with establishing an aesthetic and strategic direction more aligned with the brand's positioning.
The work focused on the balance between performance, perception, and visual language, creating a clearer, more recognizable, and more competitive line.
A structured process that transformed the makeup line from a simple product range to a coherent system, capable of interacting with the market and the evolution of the brand.